ASR Health Benefits Rebrands as Health Alliance TPA by Henry Ford Health
Grand Rapids, MI — May 19, 2026 — ASR Health Benefits today announced it is becoming Health Alliance TPA by Henry Ford Health, a name that more clearly reflects the organization’s integration with Troy-based Health Alliance Plan and Detroit-based Henry Ford Health. Health Alliance TPA administers self-funded plans on behalf of a growing number of employers across Michigan and beyond.
This brand evolution aligns with its parent organization’s transition to Health Alliance Plan by Henry Ford Health, reinforcing a shared identity across the enterprise.
“Our new name puts our role as a third-party administrator front and center, signals our connection to Health Alliance Plan and makes our relationship with Henry Ford Health impossible to miss,” said Chris Moyer, president of Health Alliance TPA and senior vice president of markets for Health Alliance Plan. “We’re not leaving our history behind. We’re building on it—using our name to tell a clear, confident story about who we are: a trusted TPA partner, backed by one of the most respected health systems in the country.”
Through its integration with Henry Ford Health, Health Alliance TPA brings expanded innovation and care solutions to employer partners. For example, employers can leverage Henry Ford Health expertise to support onsite nursing services or access mobile mammography units, making preventive care more convenient for employees. Health Alliance TPA also partners with Nomi Health to offer employers an affordable option for accessing care within the Henry Ford Health clinical network.
This brand change will not affect any member coverage, benefits or provider networks. Members will continue to have access to a broad provider network both within and outside Henry Ford Health. Updated materials and member ID cards will roll out on a typical schedule, while brokers and providers will continue working with the same contacts and teams.
About Health Alliance TPA by Henry Ford Health
Health Alliance TPA works alongside employers to tailor-fit their health and benefits structure. As part of Henry Ford Health, we bring solutions to the forefront: administering flexible plans that help you stay ahead. With the agility of a hands-on partner paired with decades of expertise, we’re proud to serve organizations across the country today.
About Health Alliance Plan by Henry Ford Health
Health Alliance Plan by Henry Ford Health is designed to transform what health insurance delivers—not just inside one network, but wherever you get care across Michigan. We handle complexity so you never carry it alone. And while rooted in Henry Ford Health’s comprehensive high-value care model, we partner with a broad network of doctors, hospitals, employers, and community organizations to advance the health, care and wellbeing of over half a million members across Michigan and counting. Together, we coordinate, connect, and advocate—connecting members directly to the high-quality care and coverage they need.
About Henry Ford Health
Serving communities across Michigan and beyond, Henry Ford Health is a premier healthcare services company dedicated to helping people live their best lives. Fifty-thousand team members provide exceptional care and service at more than 550 sites across Michigan – surrounding patients, members and customers with everything they need – from primary, preventative and urgent care, to the most complex and specialty care; health insurance coverage, retail needs including pharmacy and eye care; and a full suite of home health and virtual care services.
Henry Ford Health is also a leading academic institution, committed to advancing tomorrow’s healthcare through clinical innovation, groundbreaking clinical trials and translational research, and training the next generation of healthcare professionals. Headquartered in Detroit, Michigan, for more than a century, Henry Ford Health has also remained proudly committed to serving our most vulnerable communities, advancing community health programming, fighting health disparities and championing health equity, and providing more than $780 million annually in uncompensated care and coverage.